![]() The fact though is that 99% of businesses around the world are small and medium sized enterprises, SMEs. Whether talking about customer acquisition, cementing the loyalty of existing clients, stifling the impact of bad actors in a market or practically anything else, it’s all too easy to get pulled down one track of how things should be done when big brand names are thrown about. ![]() ![]() Turn on your TV, look at a magazine, go to an industry meeting and global brand names of corporations such as Google, Facebook, Amazon and HSBC come up time and again. ![]()
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